Scale Your Business

You want to become the next tech success story. The issue though is funding. Where will you find your next bit of cash from to build your product or grow your business to the next stage?

This week I wanted to talk about one of the fundamental cogs of a high growth company, the structure.  Structure is what enables your company to grow beyond you and the founding team. The structure is what gives you consistency and scalability in service delivery and customer success.

A summary of the New Zealand Conference for Business and Technology

 There are two types of motivators you should think about to motivate your team, your clients and perhaps even yourself. Here are the three intrinsic factors to help you get a more motivated team.

A summary of the New Zealand Conference for Business and Technology

 There are two types of motivators you should think about to motivate your team, your clients and perhaps even yourself. Here are the three intrinsic factors to help you get a more motivated team.

 There are two types of motivators you should think about to motivate your team, your clients and perhaps even yourself. Here are the three intrinsic factors to help you get a more motivated team.

Do you find you always give your all in sales meetings only to end up spending time with people that weren’t a right fit in the first place?

If you want to free up time so that you can spend more on business growth, then I highly suggest changing the way you approach your sales meetings.

How do you stand out from the competition and become the go-to choice in your market? Ever thought about how you can stand out from competitors and position your business as the go-to choice?

How do you stand out from the competition and become the go-to choice in your market? Ever thought about how you can stand out from competitors and position your business as the go-to choice?

How do you stand out from the competition and become the go-to choice in your market? Ever thought about how you can stand out from competitors and position your business as the go-to choice?

Scaling Your Business?

Most entrepreneurs and founders focus on sales and marketing to scale their business.

Here is what you should focus on instead

In my interview with Richard I asked him about how he would instil culture and when to step away from your business to put in place systems. Here are some quick notes from the interview. 

- Find people that are better at the day to day than you. Create systems and processes that give you scale and give your people the opportunity to show their skills

- Culture evolves. The People who are great today might not be the ones in your company later down the track. You as the leader of your organisation need to nurture and instil the culture. 

- Create values that truly resonate with you and it will become part of your culture 

- Focus on the People who are doing great and make them even better. Don’t neglect your A-players

Before you go into specific tactics, the most important part is identifying what you and your team are setting out to accomplish.

Understanding what you intent to achieve will enable you to move into a direction and measure your results against some benchmarks that’ll tell you whether you are on track to achieve your goal or shooting off piste.

So where do you start?

One of the most important parts of any growth strategy, let alone marketing or sales is understanding who you target. Research shows that just by changing your target audience, you could increase your conversion by as much as 700%.

So when I work with clients and they tell me that everyone is in their target group, it’s like bringing a shotgun to a sniper standoff.

Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

A kick-arse value proposition is what makes you stand out from competitors and helps your future customers have a fantastic experience with you from the start.

It is not about the one-liner on your website here, I mean the complete experience your customers get from beginning to end. How they find your product, convert and experience your business is all a part of your value proposition

Most businesses ask the question of how they can attract more customers and convert them more easily. A good sales funnel matches your customers' buying behaviour from beginning to end. 

So how can you create a better sales funnel? 

In my last video I spoke about the questions you can use to map out your customer's behaviour.

The aim being to smooth out your sales and marketing flow and increase your bottom line.

Today I will show you how you can do that by creating a sales funnel that matches your customer's buying behaviour.

If you can't measure it, you can't manage it and therefore not grow it. 

You probably have some ambitious growth goals you want to hit this year, and that is great.

Problem is trying to influence that significant bottom line number at the end of the year especially if it is still so far away. Today I want to show you how you can influence your end of year results by just focusing on some key metrics throughout the year.