Case Study Interview with Gareth Lash from Actio:

Creating a Sales & Marketing Process

 Key takeaways:

• Founders need to be a part of their first sales for the learning, don’t outsource this to an agency.

• Don’t wait for a perfect product before you start marketing and selling

• Put in more time earlier

• Invest in your Sales & Marketing capabilities

• Be laser focused on your market and customer segment

• Hunt for your customers, don’t fish

• Understand your business model and how you deliver your product.

• Design a system, test it and iterate.

• It’s a numbers game, hunt for the business, don’t wait for the sale.