When you are in a state of flow, you become more productive, can complete challenges, have a clear focus and almost but not quite become super human like (the last one may be slightly exaggerated). Nonetheless, there are clear benefits.Read More
All the major entrepreneurs have determinate characteristics and attitudes in common. These characteristics allow them to be able to optimize their work and time, achieving their goals more easily and without wasting time.
The difference between mediocrity and massive success lies in how you use the hours you have in a day.Read More
There are three methods you can use to test your business model assumptions. I put them in three categories of observing, selling, and delivering.Read More
What you can understand from these 101 start-ups and start-up founders and why they failed is that their lack of understanding about their customers. In particular, customers, the customer segments, and the pains that they're experiencing.Read More
Business model has a Product-facing side which focuses on your resources, activities, partners, and costs, and that is really what is going on behind closed doors. This is what customers do not see. On your other side, you have the Market-facing side. This really focuses on who your customers are, what you deliver to them, how you deliver it to them, and how you maintain your relationship. And, at the bottom of it, how you create revenue from your customers.Read More
What is a business model, and what does it look like? You may know that Alex Osterwalder and his team at Strategyzer came up with the business model Canvas. Their team defines a business model as a way that your company, or that you, create, deliver and capture value from your customers.Read More
Remember to ask always open ended question; with yes or no answers you will never reach your goal. Don’t tell you are working on a startup idea; people could be conditioned by this and not telling you the truth. So, you could say that you are doing some research and you want to exploring and knowing more.Read More
It's very important to prepare the structure of the conversation you want to hold with your target audience. The key to remember is that it's not intended to be a script. This is just an open discussion with a few questions that you want answered.Read More
Recruiting targets is an important step that you need to go through to make sure you can reach your target audience. Now if you used to work for a large corporate, it becomes very, very easy to find your initial target segments. You've already got an existing database and you can very quickly reach out to them.Read More
Creating a Persona is useful to get the ideal customer, that client you want have to deal. The perfect person to sell your product/service. This could give you a clearer and deeper knowledge about your customers, what they are looking for, their needs and in which way you could help them.Read More
The best way to start asking questions is by coming up with a statement that mentions both your customers and the problems. The statement I like to use is, "I believe that customer X has problem Y."Read More
Most of the people think that the best way to succeed in a business is to focus on the product or service. WRONG!
Start to know your customers and their needs, instead of starting by creating the product or service, and this could be an excellent way to have a better chance to succeed and don’t waste time or money.Read More
To create your own company it is important to understand the build measure learn loop. This allows you to test your assumptions and minimize your risk. The build measure learn loop significantly reduces prototyping cycles and helps you to identify features that have got customers' needs in mind.Read More
In this article, I’d like to explain how to minimise risk, through an example of a couple of companies. These companies followed the customer development process and were able to mitigate their early-stage risks.
The two companies I want to show you is Zappos and Dropbox.Read More