Posts tagged marketing
How to Create an Amazing Value Proposition - pt 2

Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

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How to Create an Amazing Value Proposition - pt 1

A kick-arse value proposition is what makes you stand out from competitors and helps your future customers have a fantastic experience with you from the start.

It is not about the one-liner on your website here, I mean the complete experience your customers get from beginning to end. How they find your product, convert and experience your business is all a part of your value proposition

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Narrow down your target market. 4 Ways to Help You Segment Your Target Market

Narrowing your market down into manageable groups rather than trying to be everything to everyone, will help you find greater success in reaching your audience. You need to have a target market identified and clearly defined.

So the question I often get is HOW do you segment a market. There are many different ways but here I will share four of the ways I use to segment.

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