Posts tagged market positioning
How to Identify Your Most Valuable Customers

One of the most important parts of any growth strategy, let alone marketing or sales is understanding who you target. Research shows that just by changing your target audience, you could increase your conversion by as much as 700%.

So when I work with clients and they tell me that everyone is in their target group, it’s like bringing a shotgun to a sniper standoff.

Read More
How to Create an Amazing Value Proposition - pt 2

Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

Read More
Narrow down your target market. 4 Ways to Help You Segment Your Target Market

Narrowing your market down into manageable groups rather than trying to be everything to everyone, will help you find greater success in reaching your audience. You need to have a target market identified and clearly defined.

So the question I often get is HOW do you segment a market. There are many different ways but here I will share four of the ways I use to segment.

Read More