If you are in need of investment capital, whether it's through banks or angel investors, you're probably going to need to prove whether your business is going to work or not. A common misconception about startups is that you will need huge capital outlays prior to starting.Read More
There are three methods you can use to test your business model assumptions. I put them in three categories of observing, selling, and delivering.Read More
The best way to start asking questions is by coming up with a statement that mentions both your customers and the problems. The statement I like to use is, "I believe that customer X has problem Y."Read More
Most of the people think that the best way to succeed in a business is to focus on the product or service. WRONG!
Start to know your customers and their needs, instead of starting by creating the product or service, and this could be an excellent way to have a better chance to succeed and don’t waste time or money.Read More
One of the most important marketing strategies when you want to create your business is to understand the needs and the thoughts of your customers. You could have a great idea and a great team, but without a deeply knowledge of your customers it will be hard have success.Read More