Posts tagged Metrics
How to Measure Your Company's Success

If you can't measure it, you can't manage it and therefore not grow it. 

You probably have some ambitious growth goals you want to hit this year, and that is great.

Problem is trying to influence that significant bottom line number at the end of the year especially if it is still so far away. Today I want to show you how you can influence your end of year results by just focusing on some key metrics throughout the year. 

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Pirate metrics

So let me show you how you can measure your sales process against your customer life cycle and atop of that is pirate metrics, short for AARRR. 

Pirate metrics was created by Dave McClure, very prominent investor, entrepreneur, and accelerator owner in the US. It looks at five key areas of measurement. Altogether we have now got acquisition, activation, we have retention, revenue, and referral. 

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