Posts tagged KPIs
Pirate metrics

So let me show you how you can measure your sales process against your customer life cycle and atop of that is pirate metrics, short for AARRR. 

Pirate metrics was created by Dave McClure, very prominent investor, entrepreneur, and accelerator owner in the US. It looks at five key areas of measurement. Altogether we have now got acquisition, activation, we have retention, revenue, and referral. 

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