Speed up your customer interview process

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Creating your own business can be a very slow and long process. Especially if you have to interview and research your customers. The good news is, it is so worth it as it will save you a lot of time and money in the long run.

In this article, I will show you some tips that can help you to speed up your customers interview process.

Here are some quick tips to remember:

1.   Ask open ended questions. Never ask yes or no questions. Yes or no questions will have a closed answer and they tell you what is happening. They fail, however, to tell you why certain things are happening.

The purpose of this interview is not to understand the what, but is really to understand the why and the underlying cause of why people do certain actions, will take certain actions.

 

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2.   Never say that you're working on a startup idea and you'd like to ask them a few questions. This often flaws the results as people will often tell you what you want to hear rather than what you should hear. Problem is that people often do not want to hurt your feelings.

Chances are you've come across that previously in your life. Has anyone ever asked you how cute the baby looks? Chances are that you’ve probably answered them with “your baby is probably one of the cutest babies I've ever seen”.

Now, we often say these because we don't want to hurt other people's feelings, so by telling people that this startup idea that you have and that is a passion project of yours, they often will tell you anything not to hurt your feelings or your ego.

 

3.    Start by saying you are doing some research and you'd like to explore and ask a few questions. Also remember the reason why you're talking to these people. The reason is to explore the problem and to explore whether you're reaching and targeting the right customers.

If you pitch anything enough, people will buy it. The key is to just be there to explore and talk less than the people you are talking to.

Remember to always ask open ended questions; with yes or no answers you will never reach your goal. Don’t tell  people you are working on a startup idea; people could be conditioned by this and not telling you the truth. Try to say that you are doing some research and you want to exploring and knowing more.