Posts in business strategy
How to Set Objectives for your Business Success

Before you go into specific tactics, the most important part is identifying what you and your team are setting out to accomplish.

Understanding what you intent to achieve will enable you to move into a direction and measure your results against some benchmarks that’ll tell you whether you are on track to achieve your goal or shooting off piste.

So where do you start?

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How to Identify Your Most Valuable Customers

One of the most important parts of any growth strategy, let alone marketing or sales is understanding who you target. Research shows that just by changing your target audience, you could increase your conversion by as much as 700%.

So when I work with clients and they tell me that everyone is in their target group, it’s like bringing a shotgun to a sniper standoff.

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How to Create an Amazing Value Proposition - pt 2

Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

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How to Create an Amazing Value Proposition - pt 1

A kick-arse value proposition is what makes you stand out from competitors and helps your future customers have a fantastic experience with you from the start.

It is not about the one-liner on your website here, I mean the complete experience your customers get from beginning to end. How they find your product, convert and experience your business is all a part of your value proposition

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How to Measure Your Company's Success

If you can't measure it, you can't manage it and therefore not grow it. 

You probably have some ambitious growth goals you want to hit this year, and that is great.

Problem is trying to influence that significant bottom line number at the end of the year especially if it is still so far away. Today I want to show you how you can influence your end of year results by just focusing on some key metrics throughout the year. 

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A tool for mapping out your business model, easily

Business model has a Product-facing side which focuses on your resources, activities, partners, and costs, and that is really what is going on behind closed doors. This is what customers do not see. On your other side, you have the Market-facing side. This really focuses on who your customers are, what you deliver to them, how you deliver it to them, and how you maintain your relationship. And, at the bottom of it, how you create revenue from your customers. 

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Narrow down your target market. 4 Ways to Help You Segment Your Target Market

Narrowing your market down into manageable groups rather than trying to be everything to everyone, will help you find greater success in reaching your audience. You need to have a target market identified and clearly defined.

So the question I often get is HOW do you segment a market. There are many different ways but here I will share four of the ways I use to segment.

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