So, really what we're looking to do is start with our customers, rather than the product. Having a comprehensive understanding of your customers is key to achieving core business goals. Through the study of your customer experience, you will create more engaging content or increase sales. The key is knowing your customers better than they do.Read More
The most common risks you as an entrepreneur will face when you’re starting a company are product risk, market risk, financial risk, team risk, and execution risk.
Let’s analyse themRead More
If you ever think about what you have been taught at business school, whether that's high school or university, there's a very traditional way that we have been told to start businesses. In this article, I will tell you why traditional methods don’t work.Read More
Honestly answer yourself these nine questions. Have a look whether you can answer all of them. This could be helpful for you to know if your idea works or not.Read More
It's very important to understand that you are your very first investor and you want to understand whether the idea actually has potential. The longer you procrastinate on something that may or may not work, the more emotionally attached you get.Read More
What I learned especially in the last six years are the key characteristics that make successful business owners stand out from the not so successful.
The great ones show these six essential characteristics that make them stand out from other people.Read More
Narrowing your market down into manageable groups rather than trying to be everything to everyone, will help you find greater success in reaching your audience. You need to have a target market identified and clearly defined.
So the question I often get is HOW do you segment a market. There are many different ways but here I will share four of the ways I use to segment.Read More
There is a 90% failure rate for startups.
People have an idea, they create their business but then close shop the following year. The weird thing is that they all have got an awesome idea.
Now, there are a lot of variables in the business environment which can affect your chance of success but I am going to share with you six mistakes that you can avoid that are within your control.Read More
Investors depending on how much money you're looking to raise, there may be different options for you.Read More
Let's have a look at the significant points they look for in a business. These eight key factors are: team, attractive market, and a compelling product, customer interest, your credibility gap, the business model, flexibility and focus, and the potential return for your investors or the payout.Read More
In specific let's have a look into a couple of different options of where you can find money, and people keen to invest in your startup or small business.Read More
First thing you need to ask yourself is why do you actually want investment?
So there are couple of different options available where you can get your investment from. But really what you need to make sure that you know first is why you need investment.Read More
Regular advice that will work for corporates will not work for startups and if anything will be damaging to the beginning of any venture. Traditional tools will not work in startups because big companies or corporations and startups use different approaches and have different skills.Read More
One of the most important marketing strategies when you want to create your business is to understand the needs and the thoughts of your customers. You could have a great idea and a great team, but without a deeply knowledge of your customers it will be hard have success.Read More