Posts in Startups Block-1
Narrow down your target market. 4 Ways to Help You Segment Your Target Market

Narrowing your market down into manageable groups rather than trying to be everything to everyone, will help you find greater success in reaching your audience. You need to have a target market identified and clearly defined.

So the question I often get is HOW do you segment a market. There are many different ways but here I will share four of the ways I use to segment.

Read More
The six most common mistakes entrepreneurs make that are easily avoidable

There is a 90% failure rate for startups.

People have an idea, they create their business but then close shop the following year. The weird thing is that they all have got an awesome idea.

Now, there are a lot of variables in the business environment which can affect your chance of success but I am going to share with you six mistakes that you can avoid that are within your control.

Read More