Become the #1 Choice For Your Customers
How do you stand out from the competition and become the go-to choice in your market?
Ever thought about how you can stand out from competitors and position your business as the go-to choice?
One of the best ways to get started is to segment your market into smaller chunks. Many companies make the mistake of generalising their audience which positions them as generalists.
Think of the last time you had an issue (with your car, health, learning, etc) did you look for a generalist or seek out a specialist?
Generalists are dime a dozen and will often be compared to each other on price.
Positioning yourself as a specialist will help you to maintain your price points. Here are a few tips that'll help you to position yourself as the go-to business in your market.