Last week I spoke about turning your vision into smaller achievable milestones. This week I wanted to talk about one of the fundamental cogs of a high growth company, the structure.
The structure is what enables your company to grow beyond you and the founding team. The structure is what gives you consistency and scalability in service delivery and customer success.
Think of the analogy of the three little piggies and the big bad wolf that comes to blow the little piggies' houses away. Skipping the details of the story (you know how it goes), the most reliable house took longer to build but at the end was the most robust and withstood the wolf's mighty blows. It's the same with the business structure.
Some founders stop reinvesting into their structure, working with manual processes instead and setting themselves up for heavy workloads as soon as they start onboarding more customers. Most of the time is because they hold on tight to quality control. The issue is though that they become the bottleneck to their business growth. They can only grow and take on more customers as they have time.
Therefore, the structure is one of the critical parts we focus on in our Sales & Marketing Implementation Program. The better the architecture, the higher the business can scale.
The first part we work on is the Customer Delivery System which is your company's value system and lifeblood. It shows your customer's journey to becoming a happy, referring customer. We create this as a blueprint that acts as a unified document for the entire team (maybe I'll create a video on this in a future).
Once designed, we look at implementing automation systems and processes to help the team to free up time and establish clear protocols around workflows. It's incredible for nurturing your leads and prospects of customers not buying today. Implementing these systems allows you to keep your potential customers engaged until they're ready to go ahead with you.
Lastly, we look at leverage. Leverage through your company's growth drivers. One of the most underutilised levers for growth is talent. It is incredible how much more you can achieve by bringing in a virtual team who can help you execute on specific tasks or projects. Mainly to help you operate at scale.
We all know that over December and January, B2B sales can be down and most decision-makers are on holiday.
I find this the best time to map out my strategic vision and start implementing my business structure. Every year I work on my business structure, and every year I can start the new year with the ability to take on more work and deliver more value to my clients and increasing revenue.
Imagine starting 2020 with a lot more time on your hands as you no longer have to double up with creating what can be automated.
When you're ready to scale your business, you know where to find me.
