Most businesses ask the question of how they can attract more customers and convert them more easily. A good sales funnel matches your customers' buying behaviour from beginning to end. 

So how can you create a better sales funnel? 

Generally speaking, companies start with creating a sales funnel that best matches their own internal processes. The issue here is that most times this won't 'fit' with your customer's internal process. 

Imagine yourself wanting to make a purchase from an online store. You are ready to buy, but to pay you must first call and book in a meeting. Sounds silly right?! 

Let me give you another example. 

Last time I was looking for professional services, I browsed online after business hours as that was the only time I was able to do so. Hardly any site let me know about their specific packages or pricing list. I was unable to make a purchasing decision because I didn't have enough info to act on. 

In both examples, they made the buying process hard for customers. It should be easy to purchase from you without any hurdles to jump over. 

NOTE: Some sales funnels are designed to have hurdles in them as a way to provide better-qualified leads, but that is another video in itself. 

The key is identifying your customer's buying behaviour. In this video, I share with you the 5 questions that will help you map out your customers' buying behaviour.