How to Identify Your Most Valuable Customers

One of the most important parts of any growth strategy, let alone marketing or sales is understanding who you target. Research shows that just by changing your target audience, you could increase your conversion by as much as 700%.

So when I work with clients and they tell me that everyone is in their target group, it’s like bringing a shotgun to a sniper standoff.

By focusing on too many segments, your marketing message will dilute and you end up being too many things for nobody, albeit your good intentions.

You can segment your market based on a number of differences.

If you have a b2b business, chances are that you will segment based industry, sector or profession. Perhaps you chose your target customers based on revenue or size of the company.

When you get to consumers, the segmentation can take a whole different picture. Think about what defines your ideal target segment. Is it demographics such as their age, income or sex?

You could target your users based on interests, behaviours or psychographics.

It is worth narrowing down your target market and focusing on a small percentage to get more reach for fewer resources.

To get help with Customer Segments, check out my latest video where I show you “How to identify your most valuable customers.”