Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

You get handed your keys, turn around, and the concierge kindly points to the lifts and directs you to your room. From the minute you arrive at the hotel to the time you leave, a great and reputable hotel will give you a consistent experience throughout.

This is all part of its value proposition. The individual departments from concierge to room service, restaurant to the day spa, all come together to give you a seamless experience.

Imagine creating this for your customers in your business. It can have a tremendous effect to take what we know about our customers and then turn it into value for our customers.

As mentioned in my previous post:

" A value proposition is NOT about the one-liner on your website. It is about the complete experience your customers will get from beginning to end. How they find your product, convert and experience your business is all a part of your value proposition. "

So once you have more information about your customers' needs and goals (on a functional, social and emotional level), know their frustrations, and how to help them achieve their goals, then you can design a proposition that becomes irresistible.

Show them how you can help them achieve their goals, show them how you can mitigate their frustrations.