How to Create a Sales Funnel from your Customer Lifecycle

In my last video I spoke about the questions you can use to map out your customer's behaviour.

The aim being to smooth out your sales and marketing flow and increase your bottom line.

Today I will show you how you can do that by creating a sales funnel that matches your customer's buying behaviour.

So if you want to convert more sales and create a dashboard for your sales and marketing efforts, watch this video.

tl;dr(w) - Too long didn't read (watch):

Create Awareness:
This is where your customer becomes aware of your product and services.
No luck needed, you can map out the most common channels for digital products (there are 19 of these) pick your top three and start testing.

Acquisition:
Your target audience will come down from one of the above channels and end up on your landing page. Great job!

Activation:
Many people will land on your page and in your funnel. Some by accident, others just browsing. This step helps you to filter out potential buyers by giving them a great first experience of your product. Think of this as providing

Revenue:
This step is about converting your warm leads that engaged with your product or service through trial, free download, taster or teaser. The revenue step is about converting from a free or small fee trial to your flagship product.

Referral:
A lot of companies stop at getting revenue and hope for the best for more customers. But not you. In this step, you get to think about HOW you can engineer your product to help you get more customers by referral.


Retention:
There is a significant number of companies that grow fast. Their secret, focus on the top three, maybe four steps. The issue though, they will soon damage their reputation as they struggle to maintain the service and quality to existing clients. It's easier to look after your existing clients than it is to acquire new ones.


Once mapped out, you can start to create a sales funnel with this simple lifecycle mapping tool (The Pirate Metrics Model _ as designed by Dave McClure)

I hope this helps and guides you in your activities to put some solid structure around your business.