How to Set Objectives for your Business Success

Before you go into specific tactics, the most important part is identifying what you and your team are setting out to accomplish.

Understanding what you intent to achieve will enable you to move into a direction and measure your results against some benchmarks that’ll tell you whether you are on track to achieve your goal or shooting off piste.

So where do you start?

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How to Identify Your Most Valuable Customers

One of the most important parts of any growth strategy, let alone marketing or sales is understanding who you target. Research shows that just by changing your target audience, you could increase your conversion by as much as 700%.

So when I work with clients and they tell me that everyone is in their target group, it’s like bringing a shotgun to a sniper standoff.

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How to Create an Amazing Value Proposition - pt 2

Imagine the last time you stayed at a reputable hotel. The minute you arrived, someone welcomed you and took your bags while directing you to the reception area.

As you walk into the building, someone greets you with a non-alcoholic refreshment to help cool you down from the scorching heat outside. When you arrive at the reception, the check-in process is quick and friendly.

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How to Create an Amazing Value Proposition - pt 1

A kick-arse value proposition is what makes you stand out from competitors and helps your future customers have a fantastic experience with you from the start.

It is not about the one-liner on your website here, I mean the complete experience your customers get from beginning to end. How they find your product, convert and experience your business is all a part of your value proposition

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How to Measure Your Company's Success

If you can't measure it, you can't manage it and therefore not grow it. 

You probably have some ambitious growth goals you want to hit this year, and that is great.

Problem is trying to influence that significant bottom line number at the end of the year especially if it is still so far away. Today I want to show you how you can influence your end of year results by just focusing on some key metrics throughout the year. 

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Essential qualities of successful entrepreneurs

In this article, I will show you what (in my opinion) are some necessary personal and psychological characteristics if you want to take the entrepreneurial path, highlighting some possible risks for each characteristic.

If you have the desire to create your business and become the boss of yourself, I hope this article will be a starting point for you and your future. 

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Key Resources and Activities

Key Resources is really the part that explains how you will create your value proposition. Have a think about what types of products, services, assets you may need to create your value proposition. This often includes intellectual property; this may include talent, and also may include infrastructure. Perhaps you have a website that is unique, perhaps you have offices or property that is very unique.

Key Activities are the activities that you do on a daily basis and what you need to understand is your arrow, your strengths and weaknesses to which you can play on. These may include sales and marketing, research and development, manufacturing or distribution. Perhaps even you are an app development company, or software company and you really, your core focus will be to program and develop.

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It’s important to figure out which is your best channel; this is how you deliver your value proposition to your customers. This might be through two ways: 

in a directly way, and this could allow you for higher margins, or indirectly way, through partner networks, through website, or maybe through an app, and this generally decrease your chances of margins.

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A tool for mapping out your business model, easily

Business model has a Product-facing side which focuses on your resources, activities, partners, and costs, and that is really what is going on behind closed doors. This is what customers do not see. On your other side, you have the Market-facing side. This really focuses on who your customers are, what you deliver to them, how you deliver it to them, and how you maintain your relationship. And, at the bottom of it, how you create revenue from your customers. 

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